Newsletters

WHY A NEWSLETTER?  

Good starting point, why indeed, but first let me just confirm that I only specialise in Consent or Permission based Newsletters—that is, only sending a Newsletter to those that have consented to my sending them one----This then covers the Spam issue because then there is not a spam issue. Then with Consent-based Newsletters you really have a captive audience, a valuable asset.

Ø   A low cost mode of regularly keeping your business in front of customers and potential customers.

Ø   Reaches your best customers quickly, impressively, effectively.

Ø   A gentle method of building, nurturing and maintaining a close relationship with customers and selected prospects, we call it relationship marketing.  

Ø   Builds a positive image for your company’s products and services.

Ø   Helps maintain loyal customers.

Ø   A highly effective and low cost method of promoting “specials”

Ø   A very effective and low cost method to feature new product releases.

Ø   An ideal medium to promote local events and news

Ø   Provides recognition and introduces people in a company to the clients and prospects.

Ø   Gain a professional edge over the competition.

Ø   A great way of introducing new ideas, new applications, new methods and how to use them.

Ø   An innovative way of communicating with the family and others and having them on side.

Ø   An excellent method of communicating with the family and others to cross sell.

Ø   A modern way of revealing your creative and innovative management style.

Ø   A recognised mode of greatly increasing general enquiry and quote rates.

Ø   An innovative way to influence competitor’s clients to modify their buying habits and visit your retail outlet and increase sales this way.

Ø   It is perfect for the big quick action specials of hit and run before the competition have time to counter it.

Ø   Ability to track and measure results.—it is accountable.

The ROI factor for E-Newsletters is way ahead of other forms of advertising with an ROI OF 45%, (source DMA US 2008)

1.       Determine the purpose for your business.

2.       Have the correct Mindset.

3.       You need a Data Base to send to.

4.       How do you setup, build and manage a Data Base?

5.       What Email Management company do you deal with?

6.       Determine if you can do it yourself or need professional assistance.

Do-It-Your-Self
A Do This—Do That Session on the Phone to Get You Started

The E-Newsletter Level 3 Program - Self Managed
 

This is for solo pro’s who want to make sure they avoid mistakes and head off in the right direction, but to then work by themselves and at their own pace.

 This program includes:

Ø   Scheduled one-on-one meeting with me across the table or on the phone.

Ø   Basic tuition, video and verbal.

Ø   On-going support including content.

 

 The E-Newsletter Level 2 Program - Part Managed

This is for the business who wants someone by their side as they learn to create and manage an effective E-Newsletter.

  This program includes:

Ø   Scheduled one-on-one meetings with me across the table or on the phone.

Ø   A show and tell what to do session with me including written, video and verbal tuition.

Ø   On-going support including content.

 

The E-Newsletter Level 1 Program - Managed

This is for well-established solo pro’s and small business owners who are experts at what they do, but don’t have the time (or inclination) to learn E-Newsletters.

This program includes:

Ø   Scheduled one-on-one meetings with me across the table or on the phone.

Ø   Development of an Action plan.

Ø   Co-Development (with you) of all content.

Ø   A professional, customized design and template.

Ø   Hands-on project management through to newsletter launch.

Ø   Unlimited e-mail and phone interaction with me.

Ø   Optional* on-going full monthly management of the newsletter that includes writing copy and delivery with you to provide content.*At extra cost

Ø   Optional, ongoing, monthly support and mentoring from us.

Ø   Ongoing content support.