QUESTIONS AND ANSWERS----Newsletters and Auto-responders

Personally I like to see a Q & A section on a website, generally they can answer most questions that come up and the more questions I see then the more I feel that they know what they are talking about. Like many people I get a bit annoyed at sites that provide little information and then no Q & A  as well—why and what are they hiding I think to myself or I think they are lazy or really don’t understand the sales function of  a website.

We will keep adding to this page as the questions come in and as time permits.

Q. Is conducting a regular Newsletter a long term commitment?

A. Yes. Depending on the product or service 12 months is the recommended minimum period. 

Q. How frequent should Newsletters be sent out?

A. Monthly is the optimum interest time frame for most Newsletter recipients, also this allows you the time to gather quality content for the issues coming up.

Q. What is the best day to send out a Newsletter?

A. According to the experts Tuesday, Wednesday or Thursday.  You need to test this for yourself and survey your readers. For example I believe early Saturday is the best for farmers. An important point here is that whatever day you send out, then keep that same day each period. What the aim here is, is to be consistent because you will have many of your readers expecting your Newsletter at that time. That is your main goal, have your readers looking for the next issue.

Q. Can I gather any peoples names and email details or purchase e-mail lists to use?

A. A definite NO here. You require Consent or Permission from each subscriber or receiver, we provide you with the right tools to do this easily.

Email management providers will not accept non-Consent or Permission email addresses.

Q. Can we send out Newsletters in text only?

A. Yes you can or in html format. We provide the recipient of Newsletters the choice of text or html. Newsletters with colour and pictures in html format are considered to be more professional and more effective.

Q. What time do I need to allow too produce a monthly Newsletter?

A. This is a wide ranging question. It is important to begin with the right mindset on Newsletters or Autoresponders which I go through with each business. I see Newsletters and Autoresponders as silent salespeople, extremely cheap and effective ones at that.  Firstly you need to assign the job of compiling, writing and inputting data to one person and make them responsible for it. If you undertake doing it all in-house then in the early stages allow up to two-three full days. We do offer a full or part service to satisfy individual needs.

Q. How does the effectiveness of a Newsletter compare to mailing out a Direct Mail Flyer?

A. After your Newsletter is setup your Newsletter is significantly cheaper and more effective according to statistics from the USA DMA 2008 the ROI for Newsletters was 45% and Direct Mail Flyer 15%.

Q. Do I have to purchase any special program or software?

A. No, we are partnered with dedicated Email Management companies that handle all the electronic technical side for both Newsletters and Autoresponders. The cost for these is around $15 to $20 US per month.

Q. Are we tied to any long term contracts with Newsletters and Autoresponders

A. No. Not a contract in sight.

Q. What is the main use of an Autoresponder?

A. This is an automatic sales follow-up system to emails that are sent to it. Your sales are in the follow up. According to the experts it takes up to 7 to 9 follow up messages to close a sale.

Q. Who uses Autoresponders?

A. Autoresponders are used by those who sell products or services Online.

For any questions you are seeking a quick answer too call me direct on 0412 222 535 or email me at support@emailbizbooster.com   Thanks Doug.